John Gilbert Architects

CLIENT: John Gilbert Architects

A full communications program of brochures, advertising, stationery and website for a Glasgow architectural practice focused on sustainable housing design, offices and conservation.

The target market is housing associations and the task is to convince and educate the market of the long term value of thinking about sustainable design from the beginning of each project. Using a folder I devised a system of mix and match inserts appropriate to the presentation made up of practice specialisations and case studies.

As well as communicating difficult technical concepts such as geothermal heating the brochure uses photography of residents of completed projects to show how the practice wants to "create buildings which lift the spirit [and] express a sense of care and delight ".